Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. We have an able Media Planner Team which suggests the best combinations that fits your budget at different stages of development of your brand. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command.
Expo Craft India was started by Mr. Rajib Banerjee in collaboration with Tristar International exporting leather wallets, bags and belts to Europe. A headstart to a special inclination towards designing concepts for branding.
Integrated Communications was formed. The prestigious Disney World project called Gloria’s House based in the US was bagged by Integrated Comm. This was one of the breakthrough projects of its time, with cell animation comprising 14 hit episodes. We held the first biggest student’s film festival in India named “Clapstick.
Hindustan Lever , Taaza Tv, Bru Coffee and Lipton became Integrated Communications’ prime clients. Launch of “Lipton Iced Tea” during Durga Puja. Lipton Iced Tea was launched. Calcutta Carnival a property event by Kinetika (Rio de Genero Festival) powered by Hongkong Bank for Lipton Iced Tea with schools students.
We branched out and Disha was formed to cater to designing and printing, ad and internal communication materials of many banking organizations. ICICI, AVIVA, HDFC & METLIFE were our prime clients. Sunfeast from ITC were launched during Durga Puja festival in about 30 best Puja Pandals of the city.
Bru Coffee was launched during Durga Puja with innovative set ups. ICICI and other banking organizations were the key business areas.
Metro Cash and Carry was launched Following this 2012 and counting.
We formed Disha Digitales in the year 2015 observing the shift of clients from traditional media to digital media. Clients are increasing with every passing day, namely Indus Towers, Swagath Chain, Bhagwati Biscuit, Ventair, Priya Foods, Mamaoul Bakery, Pranabananda Seba Ashram, Webel, Pitch Globally (based in Dublin) , Ami Tilottoma etc.
100 +
Projects done
100 +
Happy clients
10 +
Years of experience
50 +
Eventes hosted
Disha Digitales is a complete solution to brand your business on a day to day basis. The company counted the branding campaign a success when their product became a household name and surveys indicated they had a loyal base of customers. If you are starting a new company one of the most important things you can do is make sure to get the correct branding from Disha Digitales.
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people.
Who you are should be based to some extent on who your target customers want and need you to be. We undertake a replete study to understand your brand’s character and need, and change the game for you.
Bishakha Das - 19+ Years in Market Research, Results Focused Initiatives..read more
He is an Alumnus of IIM with an Engineer’s Degree from JUread more
He has worked pan India & in Malaysia in challenging..read more
